About
Bay Tek Entertainment was founded in 1977 and is a family owned and operated business that is driven to provide fun and profit through innovative ticket redemption games. Headquartered in the heart of the Midwest, Pulaski, Wisconsin is home to Bay Tek Entertainment. The rural community in Northeast Wisconsin populates over 3,500 citizens where hard work, fun, and simplicity meet. The employees share one vision of becoming the best in the world at developing and manufacturing ticket redemption games.
Mission
The Bay Tek Family provides fun and profit through innovative entertainment products and services.
Vision
To be the best in the world at creating awesome entertainment for people of all ages.
Values
Fun – Innovation – Leadership – Trust – Excellence – Respect
We’re not just companies. We’re a Family.
Our Village encompasses and owns a diverse group of various companies in three complementary competencies; manufacturing, innovation and community service. We are 515 employees strong centered around our common Core Values. Combining each of these market focuses allows us to have a very unique perspective and group of resources to develop innovative solutions, products and experiences that few others can even dream of offering. To that end, these are the four guiding principles we live by:
To work with people we love and care about.
To create opportunities for the people we love and care about.
To make a difference in the lives of our customers and suppliers.
To run successful businesses so we can give back to the communities we live in and work in.
Meet the Bay Tek Team
Mike Brolsma
Director of Sales & Marketing
mike.brolsma@thevillage.bz
Favorite Game: Big Bass Wheel
Andrea Schneider
Inside Sales
andrea.schneider@thevillage.bz
Favorite Game: Connect4 Hoops
Kylee Treankler
Inside Sales
kylee.treankler@thevillage.bz
Favorite Game: Tower of Tickets
Justin Vanden Heuvel
Parts & Service Manager
justin.vandenheuvel@thevillage.bz
Favorite Game: Speed Demon
Northeastern Wisconsin Electric was started by Melvin Treankler, Bob Wech, Giles Blazer, and Bob Ward as an electrical engineer firm.
After being asked to solve a problem for the carnival market, the company decides to change direction and incorporate as Bay Tek, Inc. and starts producing games. The first Rolldown game was born.
After years of experience and dedication, Carl and Larry Treankler, sons of Melvin, buy out the remaining owners, making Bay Tek a true family business.
From humble beginnings in the basement of the Treankler’s home, to rented space, the Treankler’s move to a new building in Oneida,WI with their sister company, MCL.
The enhancement of microprocessors enabled Bay Tek to add electronic ticket dispensers to their games, this launched Bay Tek into the coin-operated arena as the industry started to take off.
As the business grows, more space is needed and Bay Tek moves from sister-company, MCL to current location in Pulaski, WI.
As competition increases in the coin-op industry, Bay Tek strategically added light pattern games to their line up, like Air It Out, now producing two product categories, light pattern and rolldowns.
Bug Bash was born, Bay Tek’s first Alley Bowler, giving them a broader product line.
Bay Tek Games expands product line by creating an interactive gumball machine.
Coin Concepts was purchased, adding four titles to Bay Tek’s product line; Home Run Hitter, Hitter’s Rally, Six Gun Saloon, and Buzzy Buzzy Bee, this was just the start of Bay Tek’s growth by acquisition strategy.
Another acquisition takes place, Seidel Amusements was acquired. Their manufacturing facility continued to stay open in New Mexico. Some of Bay Tek’s greatest successes came from the purchase of this competitor including Wonder Wheel, Smokin’ Token, Goin’ Rollin’, Horsin’ Around, and Speed Demon.
Bay Tek starts producing their first prize redemption game, Whistle Stop. This move enters them into a new market, street locations.
After three years of running two manufacturing facilities, Bay Tek decides to move the New Mexico plant to their headquarters in Pulaski, WI. Fast growth spurts and acquistions, lead to cramped quarters. Bay Tek decides to add on to their building for a third time, giving them a total now of 42,460 sq. ft.
Victory Lane Ideas out of South Carolina was purchased, this acquisition brought Bay Tek a new concept of slot-less racing with Stock Car Challenge. This is their fourth acquisition in eight years.
Bay Tek decides it’s time for a makeover and they change their name and update their logo and brand efforts. As of April 2005, Bay-Tek, Inc. legally became Bay Tek Games, Inc.
Bay Tek's 5,200 sq ft of storage space is reconstructed to accompany the new Product Development Team. This brings them up to almost 48,000 sq ft.
Big Bass Wheel is launched. This wheel game is one of the best-selling redemption games of all time, despite being launched during an especially difficult economic climate.
New Brand Initiative - Bay Tek Games creates a tagline that helps continue to build its brand - Passion In. Fun Out. Meaning that each and every employee puts passion into each and every game they design and develop.
Bay Tek continues to grow; a 3200 sq ft addition to the main building was constructed to make room for additional CNC router, increase production efficiencies via product flow, and gain additional storage. Bay Tek also purchased a 4900 sq ft building next door to accommodate a growing product development team.
Bay Tek receives the biggest order in history from HEB Grocery Stores in Texas. They purchased more than 400 custom HEB Buddy machines for their customer loyalty program.
Bay Tek enters bar market with Beer Ball.
Bay Tek launches their innovative self-contained prize redemption center, Prize Hub.
Bay Tek expands technological capacity by becoming majority owner of Zymo Interactive, a digital app development firm.
Bay Tek Games purchases fifth competitor, Skee-Ball, Inc., adding the 1908 brand that is beloved by millions.
Bay Tek acquires San Francisco-based licensing firm, Dimensional Branding Group.
Bay Tek changes its name from Bay Tek Games to Bay Tek Entertainment. They also double their building size from about 40,000 square feet to over 90,000 square .